The Public Relations Society of India (PRSI) is the national association of public relations practitioners and communications specialists in India. It functions primarily for professional development. It seeks to formulate and interpret the objectives and potential of public relations as a socially useful function and uphold its value as an integral part of management. It also maintains close links with the academic bodies for promotion of public relations as a subject of management studies.
PRSI came into being as an informal body in 1958 with its headquarters in Mumbai. The genesis of the Society in Kolkata can be traced to 1965 when Sanat Lahiri, Shanker Mitra, R. P. Gupta, Prasanta Sanyal, J. M. Kaul and other pioneers of the profession formed a nucleus, known as the Public Relations Circle. However, this was formally merged with the national body in 1968 to strengthen the public relations movement on an all-India basis.
Promotion of professionalism has been high on the agenda of the Kolkata Chapter right from its inception. To provide an academic foundation to the profession, it has brought out a number of monographs on various subjects in the field of public relations and communications by distinguished practitioners.
Kolkata has hosted, so far, five All India Conferences. While Ms. Nandini Satpath, the then Minister for Information and Broadcasting inaugurated the Conference in 1972. Mr. Jyoti Basu, Chief Minister, West Bengal, inaugurated the subsequent Conferences in 1980 and 1989 and the Asia Pacific Conference was inaugurated by Mr. Buddhadeb Bhattacharjee in 1998. The Chapter had invited during 1993-94, a delegation from the Bangladesh Public Relations Association for a professional exchange visit programme to pave the way for a public relations form among the SAARC countries. In 2004, the chapter organized the National Conference in Kolkata which was inaugurated by the Mayor of Kolkata. Mr. Subrata Mukherjee and the valediction session was graced by the Chief Minister of West Bengal, Mr. Buddhadeb Bhattacharjee.