PRSI at a glance

The Public Relations Society of India (PRSI) is the national association of public relations practitioners and communication specialists in India. It functions primarily for professional development. It seeks to formulate and interpret the objectives and potential of public relations as a socially useful function and uphold its value as an integral part of management. It also maintains close links with the academic bodies for promotion of public relations as a subject of management studies.

PRSI came into being as an informal body in 1958 with its headquarters in Mumbai. The genesis of the Society in Kolkata can be traced to 1965 when Sanest Lahiri, Shanker Mitres, R. P. Gupta, Prasanta Sanyal, J. M. Kaul and other pioneers of the profession formed a nucleus, known as the Public Relations Circle. However, this was formally merged with the national body in 1968 to strengthen the public relations movement on an all-India basis.

The National Council, the apex body of the PRSI, annually organizes All India Public Relations Conferences to highlight its contemporary relevance. It has a quarterly journal 'Public Relations' which seeks to promote the cause of public relations by bringing to its readers news and articles on public relations in India and abroad. The Society has 30 chapters spread all over the country. Members of the Society, numbering over 3000 are drawn from the private sector and public sector corporations as well as from the government, non-profit organizations and academic bodies.

Promotion of Professionalism

Promotion of professionalism has been high on the agenda of the Kolkata chapter right from its inception. To provide an academic foundation to the profession, it has brought out a number of monographs on various subjects in the field of public relations and communication by distinguished practitioners.

The Chapter has instituted an annual in memory of lecture Sanat Lahiri, a pioneer of paid relations in India. Over the years, distinguished speakers like Mr. Subhas Ghosal. Prof. A.M Khusro, Mr. Russi Mody, Mr. Chidanan Dasgupta, Prof. Nisith Ranjan Roy. Dr. Asok Mitra, Mr. H. K. Dua, Dr. Nitish Kuma Sengupta Dr. Bikram Sarkar, Dr. Upen Biswas. Dr. Sujit Basu Mr. Biswadip Gupta and Dr. C. V Narasirnha Reddi have delivered these memorial orations on various topics relating to public relations and commnucation.

Kolkata has hosted, so far, five All India Conferences. While Ms. Nandini Satpath, the then Minister for Information and Broadcasting inaugurated the Conference in 1972. Mr. Jyoti Basu, Chief Minister, West Bengal, inaugurated the subsequent Conferences in 1980 and 1989 and the Asia Pacific Conference was inaugurated by Mr. Buddhadeb Bhattacharjee in 1998. The Chapter had invited during 1993-94, a delegation from the Bangladesh Public Relations Association for a professional exchange visit programme to pave the way for a public relations form among the SAARC countries. In 2004, the chapter organized the National Conference in Kolkata which was inaugurated by the Mayor of Kolkata. Mr. Subrata Mukherjee and the valedicton session was granced by the Chief Minister of West Bengal, Mr. Buddhadeb Bhattacharjee.

Apart from holding seminars, workshops and short-term training courses, the Chapter donates books on public relations and allied subjects every year to the Calcutta University, Jadavpur University, Bharatiya Vidya Bhavan and George Telegraph Training Institute to encourage study and research of public relations in academic Institutions. Students securing highest marks in public relations in the final examinations of these institutions are also felicitated by the Chapter even year. The Chapter has been participating in the Kolkata Book Fair since 1993. In 1994 an annual memorial lecture in Bengali was instituted in honour of Late Samar Basu, a veteran of the profession. Our Chapter has instituted a new lecture series in memory of Dr. Sarojit Datta who was closely associated with the Chapter till recentl}. Amitava Choudhury, Dipesh Ch. Bhowmik, Pabitra Sarkar. Pranabesh Sen, Ashok Dasgupta. Dibyendu Palit and Sovan Som, P. K. Dutt. Indrani Sen delivered this memorial oration on various topics relating to PR & Journalism.

All India PR Conferences

In 1968, the First All-India PR Conference was held in New Delhi. The subsequent Conferences were held as follows:

Year
Venue
Topic of the conference
February, 1970
Chennai
Role of PR in Management
March, 1972
Kolkata
PR and the Changing Social Environment
January, 1974
Mumbai
Towards a More Responsible Citizenship
March, 1976
New Delhi
Towards Greater Professionalism
January, 1978
Cochin
Public Relations in the Eighties
January, 1980
Kolkata
New Dimensions in PR
January, 1982
Mumbai
Merged with the 9th PR World Congress. The Interdependent World
February, 1984
Bangalore
Dynamics of Developmental Communication: PR perspectives
September, 1986
Delhi
Changing Indian Scene: PR Challenges
February, 1988
Hyderahad
One Country one People
June, 1989
Kolkata
Public Relations: The art
June, 1990
Bangalore
Change: A Challenge for Future
October, 1991
Cochin
Information Technology - a Challenge to Communicators
November, 1992
New Delhi
India in the New World Order
Decembar, 1993
Chennai
Ushering in a new Era- PR issues
December, 1994
Mumbai
Wings of Change: P. R. Challenges
November, 1995
Jaipur
P.R. The Decade Ahead
February, 1997
Ooty
Image Management: A Password to the 21st Century
January, 1998
Kolkata
The Brave New world of PR
April, 1999
Chandigarh
Image India: PR Strategies
2000
Hyderabad
P. R. Challenges: 2000 & beyond
December, 2001
New Delhi
Exploring Opportunities: Role of Public Relations
December, 2002
Guwahati
Transcending new frontiers
December, 2002
Guwahati
Transcending new frontiers
2003
Bangalore
Communication for Global Peace
December, 2004
Kolkata
Reinventing PR: A Roadmap to Success
December, 2005
New Delhi
Quest for Leadership - Role of Public Relations
2006
Lucknow
Governance with a Human Face: Emerging Trends & Role of P. R.
2007
Chennai
P. R. and Infrastructure Development in India
2008
Guwahati
Golden Jubilee
2009
Chandigarh
Communication Challenges in the Globalized World
2010
Kolkata
PR: Inclusive Communication Strategies for Responsible Business Excellence
2011
Nagpur
Role of Public Relations in Brand Building

World Congress

Nine World Congresses, held even three years, have been sponsored so far by the IPRA with the following themes:

Year
Venue
Topic of the conference
1961
Venice
Public Relations for the Progress of the Community experience and methods
1964
Montreal
Public Relations and the tides of change
1967
Rio de Janeiro
Public Relations and the new Demands of Changing World
1970
Tel Aviv
Public Relations - The Bridge to International Understanding
1973
Geneva
Public Relations - A Profession comes of Age
1976
Boston
Role of PR in Management
1979
London
Challenges of Changing World
1982
Mumbai
The Independent World
1985
Amsterdam
Between People and Power
1988
Melbourne
Values and Communication
1991
Toronto
The New Millennium
1994
Uruguay
Public Relations as Public Responsibility
1997
Helsinki
Visions for the Future Environment of Public Relations
2000
Chicago
Building Our Talent in a World of Tough Issues

PRSI - IPRA Agreement

On December 14, 2001, an agreement of co-operation between PRSI and IPRA was signed in Delhi. This landmark agreement enables members of both the organizations to attend conferences and seminars on the same fee suucture. Both the organizations will promote each other's events, sharing of knowledge and support for research will encouraged.

Public Relations Code

In accordance with the International Public Relations Association (IPRA) codes, the PRSI has adopted a code of ethics for PR practitioners. The code was adopted by the IPRA council at its 1965 meeting in Athens and is general) - known as the' Code of Athens'. It is IPRA's moral chapter, its principles being inspired by the UN declaration of human right.

Education and IPRA

International Public Relations Association (IPRA) is an international organization for promotion of public relations with members in 62 countries. Education has been a major pre¬occupation of the IPRA since its foundation. A Gold Paper entitled "A Model for Public Relations Education for Professional Practice" was published in 1982 and adopted in many centers of learning. The Gold Paper in 1985 bore the title. "Communicative Society: A new era in human history", in 1988 the Gold Paper broke new frontiers in addressing itself to "Public Relations and Propaganda".

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