Author Archives: Lahari Basu

Growth of Indian Aviation Online

Virgin America has set a very good example of social media marketing, they are widely present in Facebook, Google+, Twitter, Youtube and Instagram. During a journey a passenger tweeted his displeasure for not getting his meal; the ground team picked up the message and arranged for his meal soon.

India is currently the 9th largest aviation market in the world and to be the third largest, by 2020 according to industry estimates. The aviation sector brings immense growth in the economy of a country and also plays an important role in tourism of a country. India is the base to more than 85 international airlines and 5 Indian airlines connecting to 40 different countries. Air India is India’s largest airlines both in terms of passenger carried and market shares, followed by is Jet airways. They both have strong presence in the social media, which includes Facebook, Youtube, Twitter and Pinterest. Stronger presence and dominance is of Jet Airways, they have over one million fans in Facebook. Indigo, another emerging Airlines, with their contest in Facebook, ‘Snap, share, win’ managed to get huge participation from their fans and also gain popularity.

Tourism as well has taken over a lot of social media campaigning and marketing like airlines. With several websites that help booking flights, buses and hotels the presence of the airlines and tourism in the social media is felt largely. With numerous personal blogs and professional websites writing about tourism, readers flood the articles with personal views, queries and responses. Getting attention of the target audience through digital marketing is in vogue now. It is not only effective if reaching a lot of people in very less time but also arouses interest of travel in many.

Several online writing competitions and photography competitions have prizes in the form of tourism package for two or a discounted price for a particular trip via some travel company.  A basic rule to survive in the digital media is to be extremely innovative and have nothing in common with any competitor.

Know your Incredible India

You must be planning for a holiday abroad mesmerized by the beautiful photographs you have seen all over the internet, but have you considered the expense and trouble you have to go past to venture into your dream holiday? Or have you never taken into consideration the wonders in store at your own nation? Why not gather some information regarding travel in your own country and fall in love with India every vacation?

Some of the aspects of natural beauty for which you were probably thinking of travelling abroad are found in abundance in India. Have you ventured into the Mangrove forests of the Sundarbans and witnessed the majestic Royal Bengal Tiger? Then the craze you have for the African lion would probably fade away. The love for coconut trees you have could be met at Kovalam beach in Kerala and the beaches in the Andamas, you wouldn’t have to travel as far as Madagascar. If you have plans to travel to Switzerland for the Alpine mountains, large lakes and plain lands, you should first travel to Kashmir and treat your eyes with the blue lakes and snow capped mountains. If you go gaga over flowers, do visit the Valley of Flowers in Uttarakhand, before you think of travelling all the way to America to admire the flowers in Antelope Valley.

Have an enthrallment for water? Visit the Chitrakoot Falls in Chhattisgarh before you think of visiting Niagara Falls. One might be very inquisitive about deserts and sand dunes, but hold your plans for Sahara, and first step out in the Thar and take a trip on the caravan. And also visit the largest salt desert in the world, Great Runn of Kachh in Gujarat before visiting Bonneville Salt Flats in U.S.A to witness the White Desert.

First get to know things at your doorstep then think of venturing into your neighbourhood. As said by Carl Jung, “Your vision becomes clear when you look inside your heart. Who looks outside, dreams. Who looks inside, awakens.” Admiration lies everywhere, you just need to keep your eyes open to be inspired.

Lahari Basu,PRSI intern