Author Archives: juhi bajaj

PR as management function

A PR is the eye and ears of a company. the following is done by a PR:-
• Monitor changes in the socioeconomic environment and keep top management informed about them . Developments or changers that are likely to have an impact on the organization, either immediately or in the near future.
• Study the attitudes of the different publics(private and public) with which the organization is concerned and convey to the management any shifts in their attitudes. Also advise the management of any policy that may be necessary to cope with such changes .
• Maintain a constant flow of communication to the relevant publics, by choosing the correct/appropriate media that will combine optimum effectiveness at minimum cost
• In internal communication, maintain top downward and bottom upward channels of communication.
• Advise management of social service projects and programs, to enable the organization fulfill its corporate social responsibilities. And also maintain contact with free-lance artists, journalists and act as a link between them an the departments which require their service.

JUHI BAJAJA
PRSI INTERN
KOLKATA CHAPTER

How to manage Press Conference

PR as management function

• Monitor changes in the socioeconomic environment and keep top management informed about them . Developments or changers that are likely to have an impact on the organization, either immediately or in the near future.
• Study the attitudes of the different publics(private and public) with which the organization is concerned and convey to the management any shifts in their attitudes. Also advise the management of any policy that may be necessary to cope with such changes .
• Maintain a constant flow of communication to the relevant publics, by choosing the correct/appropriate media that will combine optimum effectiveness at minimum cost
• In internal communication, maintain top downward and bottom upward channels of communication.
• Advise management of social service projects and programs, to enable the organization fulfill its corporate social responsibilities. And also maintain contact with free-lance artists, journalists and act as a link between them an the departments which require their service.

JUHI BAJAJ
PRSI INTERN
KOLKATA CHAPTER

How to manage Press Conference

Press Conference

Members of various media houses are invited at a place and a senior executive of the organization-MD, CEO, Director, CFO- addresses them and conveys some important news .
A press conference should never be called merely to handout a development or information which could have been done equally well by a press release.
• The main justification should be that the subject beside being important is likely to raise a lot of questions from journalist. Or the topic needs clarifications.
• It should be held to announce major policy decisions and developments , and not as a routine affair.
• It should normally be held in the afternoon so that the news can appear in the early or dark editions of the paper
• It is advised that the proceedings be tape-recorded.
• A comprehensive note on the subject should be prepared and distributed among the journalists before the press conference.
• The p c should be well planned with letters of invitation sent to media houses at least a week before the event, mentioning day ,date ,time and place.
• All newspaper representatives should be given equal treatment.
• A press kit containing pad, pen, literature about the organization /product, to be distributed among media men.
JUHI BAJAJ
PRSI INTERN
KOLKATA CHAPTER

Is Propaganda and Publicity same?

People have this misconception that Publicity and Propaganda are the same. Both seek to shape the perception and influence the public opinion.
But publicity and propaganda are not the same. Though they both use social media extensively.
Propaganda is deliberately designed to influence the opinion or actions of individuals or groups.
It is basically a lie or a half-truth, misinformation and one sided information. Though in the recent times we have seen that propaganda is being practiced extensively and effectively during the election campaigning (2014).
it can be treated as an subversive activity which creates intolerance, hate and fear by suppressing actual facts and re-establish false and misleading information to manipulate opinions.
like for example, ads claiming to lose 10kg of weight in four days. Which is practically not possible.
Public Relations uses truth. Hence, facts can be checked in cases of doubts.
They rely on logic, facts and at times emotions to spread information between organizations or individuals named its “publics”. Used to promote the products and services and build goodwill.
it uses and encourages different point of views so that they can better service. Their basic objective is to measure, analyze and influence organizations which develops from the attitudes of individuals comprising of the publics.
Juhi Bajaj,Intern,PRSI,Kolkata Chapter

PR a challenge in INDIA.

PR a challenge in INDIA.

Public Relation is required by all. Whether it’s a big firm employing thousands or employees all over the country or a small firm where one employ may have to perform multiple roles.
Public relation means communication. But, communicating the right way and using the right medium for communication.
it helps to understand the problems of the target audience and help the management of the organization to make favorable changes accordingly.
Why is PR is a problem in a country like INDIA?
It is because of the following reasons
India is the seventh largest country in the world with the population more than one billion and still growing.
The literacy rate of the people in our country is low.
The economy of our country is not good. Our country comes under the category of a developing country n not a developed country.
Tradition and modernity exists side by side here
Mass communication has not developed as it should have till date. Thus innovative ideas have to be developed to convey the message to the mass which consumes a lot of time, energy and also becomes expensive sometimes.
In India there are various different languages ,where 22 are official languages. There are diverse religions making it a multy-cultural country.
to conclude, the size, the population, the low literacy rate, the diverse culture and the absence of mass communication are the challenges for PR which has to be overcome to be able to communicate with the audience effectively. Ways have to be found out where the message is also reached and the sentiments of the people are also not hurt and is also culturally acceptable.
Juhi Bajaj,Intern,PRSI,Kolkata Chapter