Lets rewind a few years.
2008 – 2006 – 2005.
Malls were the newest oomph of the town. You get dresses, vegetables, toys, jewellery all under the same roof. And such clean places, adorn with coffee shops, restaurants to hang out even. Not just that, you get brands from all over the world, from China to Chandni chowk, all under the same roof. Now, that has reasons to call malls the favourite hangout centre of the city.
And also discounts, sale, and offers drew customers like normal shops never did.
Birthday of the mall- 15% discount on clothes.
15th august- 20% discount on jewellery.
Durga puja- buy two, get one free.
People had reasons to loiter round malls.
Back to the present year.
People are seen more infront of computers, than in malls.
Courtesy: flipkart.com, amazon.com, ebay
Now you can shop, even when you are stuck in a jam, or in a loo.
And the best part, they take the pain of delivering things right at your doorstep. (obviously that pinches your pocket a bit, with the delivery charge).
But then, now malls are right in your hand or on your table. In your desktop or in your palmtop.
In ways, technology changes the behaviours of the society!
Intern, PRSI Kolkata Chapter.