Author Archives: Saransh

About Saransh

A quiet person unless I get acquainted to you... Otherwise, very friendly. An aspiring musician inspired by any art form for the sense of creativity it communicates. Otherwise, a Thinker. A moody person. Otherwise, curious to unravel the existence of the World.

Trading with the crowd

In the times when social media is at its peak with nearly 70% of the members of the family in any one of those, exchanging either cares or even business ideas, researching on their own target audience or following up with the world at real time, companies like Coca-Cola, LG, Phillips and many such multi-nationals are simply putting up their demands – what are their requisites and what would be the benefits enjoyed by the source. On the other hand, the so called Freelancers or the Sources are stalking through the fine grass of different Facebook Pages or Groups or LinkedIn posts or Twitter Tweets for any requirements which they could fulfil.

Crowdsourcing is the new mantra which many multi-national companies are adopting to get their products a new logo, creative copy, press release, brand name, product design and many other deliverables done from the young mass. They perceive it as a better option than hiring a classical PR agency, the reason being the long procedures that precede the final execution of the demand – sending a Request for proposal, waiting till they analyze and state how much they could deliver, making a deal and deciding on the pay. Even after such tiring steps one cannot assure the best of the creative ideas which would be selected to present to the company because it is a common observation that the head of the planning committee decides their boundaries and the output of one selected creative idea.

On the other side of the court, the ball rotates in many hands and gets transferred innumerable times, all at real time to meet the deadline. Now, the company could see all of the players’ strength in creative terms and chooses one who could hit it to win it.

This kind of a crowdsourcing program helps the company to get the most of the creative ideas as it has innumerable of them on its platter. The source gets benefitted in the way that there was no legal binding on him to complete the given task.

By Saransh Mehta, Intern. NSHM Knowledge Campus.

Managing FIFA World Cup 2014

The final product always appeals more to us than its cumbersome processes that it goes through. The same happens for every sports event, be it IPL, T20 World Cup, ICC World Cup, French open, F1 racing or FIFA World Cup 2014.

Managing FIFA World Cup, at its core, used the basics of communication. Division of work, perfectly planned events and all the legalities taken care of. All it takes are these steps along with some others to host an event as big as FIFA World cup 2014.

Communications: like any other company or event it had media, corporate, CMS (Content management services) and the usage of the new media. This division generated the content and also delivered them to their respected places and to the officials, be it their external public or the internal public. Publications of the articles in the magazines and making of brochures was also taken care of by this department.  Regular updates on the websites were also made.

Legalities: this division was in charge of all the commercial contracts to protect the rights of FIFA. It also handled disciplinary issues and the conditions in which a player may get a yellow or a red card. Matters relating to ethics, doping, etc. were also in their hands. Status of a player, his transfer and his training compensation were of their concern as well.

Competitions: all the matches’ fixtures, safety and security issues, technical aspects as well as the management of the bidding process for all the World Cups is looked after by this department.

Telecasting: the broadcasting services, FIFA’s films and its sales and distribution is their area. They have to produce images at the best international standard.

HR and Marketing: Finance and administration department, facility management, logistics, ticketing and hospitality, event branding, sponsorships, official emblems and mascots, etc. are the supervised by this division.

Not only FIFA but all the associations in other sporting fields must be having such divisions when it comes to hosting a World Cup.

By Saransh Mehta, Intern. PRSI