Monthly Archives: July 2014

Trading with the crowd

In the times when social media is at its peak with nearly 70% of the members of the family in any one of those, exchanging either cares or even business ideas, researching on their own target audience or following up with the world at real time, companies like Coca-Cola, LG, Phillips and many such multi-nationals are simply putting up their demands – what are their requisites and what would be the benefits enjoyed by the source. On the other hand, the so called Freelancers or the Sources are stalking through the fine grass of different Facebook Pages or Groups or LinkedIn posts or Twitter Tweets for any requirements which they could fulfil.

Crowdsourcing is the new mantra which many multi-national companies are adopting to get their products a new logo, creative copy, press release, brand name, product design and many other deliverables done from the young mass. They perceive it as a better option than hiring a classical PR agency, the reason being the long procedures that precede the final execution of the demand – sending a Request for proposal, waiting till they analyze and state how much they could deliver, making a deal and deciding on the pay. Even after such tiring steps one cannot assure the best of the creative ideas which would be selected to present to the company because it is a common observation that the head of the planning committee decides their boundaries and the output of one selected creative idea.

On the other side of the court, the ball rotates in many hands and gets transferred innumerable times, all at real time to meet the deadline. Now, the company could see all of the players’ strength in creative terms and chooses one who could hit it to win it.

This kind of a crowdsourcing program helps the company to get the most of the creative ideas as it has innumerable of them on its platter. The source gets benefitted in the way that there was no legal binding on him to complete the given task.

By Saransh Mehta, Intern. NSHM Knowledge Campus.

Ready to Help

Crisis, a situation each and every person, no matter how rich or poor, faces in the lives each and every day. to understand crisis, it can be called a threat to an organization or onto a personality. it can also be an element of surprise that adds enough twist to make our lives a rollercoaster ride. Crisis is the red alert that we are in trouble.. from a missing file at home to running late for meetings to security breach in the company’s confidential files and showing it to the public to spreading nasty rumors, everything is crisis. So when we have a crisis we also need to have someone to manage it before it blows out of proportion. That is where our public relation officers come into scenario. The most basic example of crisis managers for better understanding are mothers. But in a large organization we need more than just moms to deal with red alerts.

Crisis managers or PR crisis managers are not called upon only when there is crisis at hand. Sometimes to thwart away a future threat or mishap, the PR team is also called on board, crisis management doesn’t just involve a press meet or press release by the head honchos of the company to the media and outside world. It involves strategic planning with the PR team on how to go about in dealing with the problem with the passage of time. The PRO’s are the lifeboats at the time of crisis. Below are some disasters that was handled brilliantly by the management.Johnson & Johnson’s cyanide-laced Tylenol capsules (1982)

The crisis: Death of seven after taking extra-strength Tylenol capsules containing potassium cyanide, a deadly poison. The killer was never found.

How J&J responded: The company put customer safety first. 31 million bottles of Tylenol — $100 million worth were pulled off the shelves and all production and advertising of the product was ceased. Chicago Police, FBI, and FDA were involved in the search for the killer, $100,000 reward was offered for the killers capture.Post-crisis, the company reintroduced Tylenol with new tamper-resistant packaging and $2.50-off coupons.

PepsiCo’s can tampering rumors (1993)

The crisis: A syringe was allegedly found in a can of Diet Pepsi in Washington state. The following week, more than 50 reports of Diet Pepsi can tampering sprung up across the country which turned out to be a hoax.

How PepsiCo responded: Both the company PepsiCo and the FDA were confident that the reports were fabrications, so the company came out hard, defending itself staunchly against the accusations.But PepsiCo didn’t make vague statements telling the public to simply trust it. The company produced four videos throughout the crisis, such as a comprehensive report on its soda canning process. The most compelling was a surveillance tape of a woman in a Colorado store putting a syringe into a can of Diet Pepsi behind the store clerk’s back.

Sananya Datta

Intern

PRSI

Managing FIFA World Cup 2014

The final product always appeals more to us than its cumbersome processes that it goes through. The same happens for every sports event, be it IPL, T20 World Cup, ICC World Cup, French open, F1 racing or FIFA World Cup 2014.

Managing FIFA World Cup, at its core, used the basics of communication. Division of work, perfectly planned events and all the legalities taken care of. All it takes are these steps along with some others to host an event as big as FIFA World cup 2014.

Communications: like any other company or event it had media, corporate, CMS (Content management services) and the usage of the new media. This division generated the content and also delivered them to their respected places and to the officials, be it their external public or the internal public. Publications of the articles in the magazines and making of brochures was also taken care of by this department.  Regular updates on the websites were also made.

Legalities: this division was in charge of all the commercial contracts to protect the rights of FIFA. It also handled disciplinary issues and the conditions in which a player may get a yellow or a red card. Matters relating to ethics, doping, etc. were also in their hands. Status of a player, his transfer and his training compensation were of their concern as well.

Competitions: all the matches’ fixtures, safety and security issues, technical aspects as well as the management of the bidding process for all the World Cups is looked after by this department.

Telecasting: the broadcasting services, FIFA’s films and its sales and distribution is their area. They have to produce images at the best international standard.

HR and Marketing: Finance and administration department, facility management, logistics, ticketing and hospitality, event branding, sponsorships, official emblems and mascots, etc. are the supervised by this division.

Not only FIFA but all the associations in other sporting fields must be having such divisions when it comes to hosting a World Cup.

By Saransh Mehta, Intern. PRSI

PR as management function

A PR is the eye and ears of a company. the following is done by a PR:-
• Monitor changes in the socioeconomic environment and keep top management informed about them . Developments or changers that are likely to have an impact on the organization, either immediately or in the near future.
• Study the attitudes of the different publics(private and public) with which the organization is concerned and convey to the management any shifts in their attitudes. Also advise the management of any policy that may be necessary to cope with such changes .
• Maintain a constant flow of communication to the relevant publics, by choosing the correct/appropriate media that will combine optimum effectiveness at minimum cost
• In internal communication, maintain top downward and bottom upward channels of communication.
• Advise management of social service projects and programs, to enable the organization fulfill its corporate social responsibilities. And also maintain contact with free-lance artists, journalists and act as a link between them an the departments which require their service.

JUHI BAJAJA
PRSI INTERN
KOLKATA CHAPTER

How to manage Press Conference

PR as management function

• Monitor changes in the socioeconomic environment and keep top management informed about them . Developments or changers that are likely to have an impact on the organization, either immediately or in the near future.
• Study the attitudes of the different publics(private and public) with which the organization is concerned and convey to the management any shifts in their attitudes. Also advise the management of any policy that may be necessary to cope with such changes .
• Maintain a constant flow of communication to the relevant publics, by choosing the correct/appropriate media that will combine optimum effectiveness at minimum cost
• In internal communication, maintain top downward and bottom upward channels of communication.
• Advise management of social service projects and programs, to enable the organization fulfill its corporate social responsibilities. And also maintain contact with free-lance artists, journalists and act as a link between them an the departments which require their service.

JUHI BAJAJ
PRSI INTERN
KOLKATA CHAPTER

MUSIC-CONNECTING HEARTS: AN INTERVIEW WITH SHOUNAK CHATTOPADHAYAY

Communication can occur via any medium in this world. And music is one of the biggest forms of communication. This was a topic being discussed by me with Shounak Chattopadhayay, a singer of the Kirana Gharana, disciple of Ustad Maksoor Ali Khan sahib and his brother, Ustad Mubarak Ali Khan sahib and Smt. Leena Chakravarty and others. Winner of the Dover Lane Conference, DMCC Youth Music Festival Mumbai and many others, Shounak is one of those performers who take Indian classical music and Rabindrasangeet abroad. According to him, the art forms like music, dance, theatres and films work for the merging of cultures and developing “maitreyee” among nations. No language barrier stands for this form of communication, he says while he shares a little story. “It was my first concert in America in 2006, where I was performing for an audience of Tennesse University comprising of 100-150 non-Bengali foreigner students and some teachers. There were no Indian faces and I was extremely nervous as to what will I get in response. But after I finished singing my last song, a Brahma Sangeet, the whole audience gave a standing applause thus I was surprised to find the way I could communicate to them.”
Indian culture is now wearing away because of the losing of fundamentals of today’s generation. Thus, music has deteriorated a lot. This needs to be a restraint in the ways of experimentation to hold on to the original cultures and conserve. Music is a pious form of communication that has been valued for generations. While songs like Vande Mataram had roused the souls of India to fight for freedom, events like Indo-Pak Music festivals have tried to bring peace. Thus it’s a call to the youth of India, protect our cultural values and take India to a better future.
By Sharmita Das, Intern at PRSI.

How to manage Press Conference

Press Conference

Members of various media houses are invited at a place and a senior executive of the organization-MD, CEO, Director, CFO- addresses them and conveys some important news .
A press conference should never be called merely to handout a development or information which could have been done equally well by a press release.
• The main justification should be that the subject beside being important is likely to raise a lot of questions from journalist. Or the topic needs clarifications.
• It should be held to announce major policy decisions and developments , and not as a routine affair.
• It should normally be held in the afternoon so that the news can appear in the early or dark editions of the paper
• It is advised that the proceedings be tape-recorded.
• A comprehensive note on the subject should be prepared and distributed among the journalists before the press conference.
• The p c should be well planned with letters of invitation sent to media houses at least a week before the event, mentioning day ,date ,time and place.
• All newspaper representatives should be given equal treatment.
• A press kit containing pad, pen, literature about the organization /product, to be distributed among media men.
JUHI BAJAJ
PRSI INTERN
KOLKATA CHAPTER

You may not know how and when your personal information can be accessed by someone sitting miles away from you and vandalizing your account just by cracking few codes or through programming. We understand once we try to ‘log in’ into the account and at that time something pop up on the screen showing ‘invalid password’ and your heart skips a beat and we understand there is something wrong. Continue reading

Professional Relations

Public relations and Journalism are two very different type of profession in the world of media and communication, but at the same time one cannot exist without the other. They are dependent upon in each other in more than one ways than we can imagine. PR wants the news out and Journalists wants news worthy enough to cover and fill their pages and spots. They are two sides of the same coin.

The public relation officers are very important when it comes to showbiz, celebrity and sports news. Most of the entertainment, business and sports stories that are published fall in the hands of the journalists through the public relation officers. PRO’s acts like gatekeepers to a personality or organization, giving out news that is profitable to them and the media and brings out a positive image of themselves to the internal and external public. But the road is not one way. The PRO in order to get their news out has to maintain a friendly and positive relation with the journos even if they are not on friendly terms. This is necessary in order to have a positive coverage of his/her client in the news.

It is altogether a very different type of professional relation that tends to exist between PRO’s and journalists. It seems like a full on melodrama with cooperation sometimes battered with conflict. There lies friendliness amongst them but not above negotiations. There are rules by which they trade and sometimes these rules are broken. Amongst all the positive vibes and sweet smiles, it comes down to the give and take policy at the end of the day. The relationship between the PROs and journalist is one full of complexity and ambiguity. A relationship which is a hot debate topic till date, people unable to decide who on the credibility of the news and also its coverage.

Thus let the men do their job, let us continue our debacle on it, let the world spin on its own.

Sananya Datta

Intern

Public Relations Society Of India, Kolkata Chapter

Professional Relations

Public relations and Journalism are two very different type of profession in the world of media and communication, but at the same time one cannot exist without the other. They are dependent upon in each other in more than one ways than we can imagine. PR wants the news out and Journalists wants news worthy enough to cover and fill their pages and spots. They are two sides of the same coin.

The public relation officers are very important when it comes to showbiz, celebrity and sports news. Most of the entertainment, business and sports stories that are published fall in the hands of the journalists through the public relation officers. PRO’s acts like gatekeepers to a personality or organization, giving out news that is profitable to them and the media and brings out a positive image of themselves to the internal and external public. But the road is not one way. The PRO in order to get their news out has to maintain a friendly and positive relation with the journos even if they are not on friendly terms. This is necessary in order to have a positive coverage of his/her client in the news.

It is altogether a very different type of professional relation that tends to exist between PRO’s and journalists. It seems like a full on melodrama with cooperation sometimes battered with conflict. There lies friendliness amongst them but not above negotiations. There are rules by which they trade and sometimes these rules are broken. Amongst all the positive vibes and sweet smiles, it comes down to the give and take policy at the end of the day. The relationship between the PROs and journalist is one full of complexity and ambiguity. A relationship which is a hot debate topic till date, people unable to decide who on the credibility of the news and also its coverage.

Thus let the men do their job, let us continue our debacle on it, let the world spin on its own.