The final product always appeals more to us than its cumbersome processes that it goes through. The same happens for every sports event, be it IPL, T20 World Cup, ICC World Cup, French open, F1 racing or FIFA World Cup 2014.
Managing FIFA World Cup, at its core, used the basics of communication. Division of work, perfectly planned events and all the legalities taken care of. All it takes are these steps along with some others to host an event as big as FIFA World cup 2014.
Communications: like any other company or event it had media, corporate, CMS (Content management services) and the usage of the new media. This division generated the content and also delivered them to their respected places and to the officials, be it their external public or the internal public. Publications of the articles in the magazines and making of brochures was also taken care of by this department. Regular updates on the websites were also made.
Legalities: this division was in charge of all the commercial contracts to protect the rights of FIFA. It also handled disciplinary issues and the conditions in which a player may get a yellow or a red card. Matters relating to ethics, doping, etc. were also in their hands. Status of a player, his transfer and his training compensation were of their concern as well.
Competitions: all the matches’ fixtures, safety and security issues, technical aspects as well as the management of the bidding process for all the World Cups is looked after by this department.
Telecasting: the broadcasting services, FIFA’s films and its sales and distribution is their area. They have to produce images at the best international standard.
HR and Marketing: Finance and administration department, facility management, logistics, ticketing and hospitality, event branding, sponsorships, official emblems and mascots, etc. are the supervised by this division.
Not only FIFA but all the associations in other sporting fields must be having such divisions when it comes to hosting a World Cup.
By Saransh Mehta, Intern. PRSI