MUSIC-CONNECTING HEARTS: AN INTERVIEW WITH SHOUNAK CHATTOPADHAYAY

Communication can occur via any medium in this world. And music is one of the biggest forms of communication. This was a topic being discussed by me with Shounak Chattopadhayay, a singer of the Kirana Gharana, disciple of Ustad Maksoor Ali Khan sahib and his brother, Ustad Mubarak Ali Khan sahib and Smt. Leena Chakravarty and others. Winner of the Dover Lane Conference, DMCC Youth Music Festival Mumbai and many others, Shounak is one of those performers who take Indian classical music and Rabindrasangeet abroad. According to him, the art forms like music, dance, theatres and films work for the merging of cultures and developing “maitreyee” among nations. No language barrier stands for this form of communication, he says while he shares a little story. “It was my first concert in America in 2006, where I was performing for an audience of Tennesse University comprising of 100-150 non-Bengali foreigner students and some teachers. There were no Indian faces and I was extremely nervous as to what will I get in response. But after I finished singing my last song, a Brahma Sangeet, the whole audience gave a standing applause thus I was surprised to find the way I could communicate to them.”
Indian culture is now wearing away because of the losing of fundamentals of today’s generation. Thus, music has deteriorated a lot. This needs to be a restraint in the ways of experimentation to hold on to the original cultures and conserve. Music is a pious form of communication that has been valued for generations. While songs like Vande Mataram had roused the souls of India to fight for freedom, events like Indo-Pak Music festivals have tried to bring peace. Thus it’s a call to the youth of India, protect our cultural values and take India to a better future.
By Sharmita Das, Intern at PRSI.

How to manage Press Conference

Press Conference

Members of various media houses are invited at a place and a senior executive of the organization-MD, CEO, Director, CFO- addresses them and conveys some important news .
A press conference should never be called merely to handout a development or information which could have been done equally well by a press release.
• The main justification should be that the subject beside being important is likely to raise a lot of questions from journalist. Or the topic needs clarifications.
• It should be held to announce major policy decisions and developments , and not as a routine affair.
• It should normally be held in the afternoon so that the news can appear in the early or dark editions of the paper
• It is advised that the proceedings be tape-recorded.
• A comprehensive note on the subject should be prepared and distributed among the journalists before the press conference.
• The p c should be well planned with letters of invitation sent to media houses at least a week before the event, mentioning day ,date ,time and place.
• All newspaper representatives should be given equal treatment.
• A press kit containing pad, pen, literature about the organization /product, to be distributed among media men.
JUHI BAJAJ
PRSI INTERN
KOLKATA CHAPTER

You may not know how and when your personal information can be accessed by someone sitting miles away from you and vandalizing your account just by cracking few codes or through programming. We understand once we try to ‘log in’ into the account and at that time something pop up on the screen showing ‘invalid password’ and your heart skips a beat and we understand there is something wrong. Continue reading

Professional Relations

Public relations and Journalism are two very different type of profession in the world of media and communication, but at the same time one cannot exist without the other. They are dependent upon in each other in more than one ways than we can imagine. PR wants the news out and Journalists wants news worthy enough to cover and fill their pages and spots. They are two sides of the same coin.

The public relation officers are very important when it comes to showbiz, celebrity and sports news. Most of the entertainment, business and sports stories that are published fall in the hands of the journalists through the public relation officers. PRO’s acts like gatekeepers to a personality or organization, giving out news that is profitable to them and the media and brings out a positive image of themselves to the internal and external public. But the road is not one way. The PRO in order to get their news out has to maintain a friendly and positive relation with the journos even if they are not on friendly terms. This is necessary in order to have a positive coverage of his/her client in the news.

It is altogether a very different type of professional relation that tends to exist between PRO’s and journalists. It seems like a full on melodrama with cooperation sometimes battered with conflict. There lies friendliness amongst them but not above negotiations. There are rules by which they trade and sometimes these rules are broken. Amongst all the positive vibes and sweet smiles, it comes down to the give and take policy at the end of the day. The relationship between the PROs and journalist is one full of complexity and ambiguity. A relationship which is a hot debate topic till date, people unable to decide who on the credibility of the news and also its coverage.

Thus let the men do their job, let us continue our debacle on it, let the world spin on its own.

Sananya Datta

Intern

Public Relations Society Of India, Kolkata Chapter

Professional Relations

Public relations and Journalism are two very different type of profession in the world of media and communication, but at the same time one cannot exist without the other. They are dependent upon in each other in more than one ways than we can imagine. PR wants the news out and Journalists wants news worthy enough to cover and fill their pages and spots. They are two sides of the same coin.

The public relation officers are very important when it comes to showbiz, celebrity and sports news. Most of the entertainment, business and sports stories that are published fall in the hands of the journalists through the public relation officers. PRO’s acts like gatekeepers to a personality or organization, giving out news that is profitable to them and the media and brings out a positive image of themselves to the internal and external public. But the road is not one way. The PRO in order to get their news out has to maintain a friendly and positive relation with the journos even if they are not on friendly terms. This is necessary in order to have a positive coverage of his/her client in the news.

It is altogether a very different type of professional relation that tends to exist between PRO’s and journalists. It seems like a full on melodrama with cooperation sometimes battered with conflict. There lies friendliness amongst them but not above negotiations. There are rules by which they trade and sometimes these rules are broken. Amongst all the positive vibes and sweet smiles, it comes down to the give and take policy at the end of the day. The relationship between the PROs and journalist is one full of complexity and ambiguity. A relationship which is a hot debate topic till date, people unable to decide who on the credibility of the news and also its coverage.

Thus let the men do their job, let us continue our debacle on it, let the world spin on its own.

NaMo – A revolution in PR..

A campaign is an organized effort , a series of operations targeted towards achieving a specific result or corporate goal or interrelated goals through optimum use of media mad methods. When the techniques, principles and media of public relations are applied in a campaign approach to accomplish a particular goal or goals of an organization, it is termed as a Public relations campaign. A Public relations campaign aims at the services ,products or ideas by creating a favorable environment and favorable image at the eyes of the customers. A good public relations strategy can make or break the image of the organization. Very closely linked to this is the concept of image management. Public relations does not build the reputation of an organization rather it constantly reinforces the faith of its customers and therefore attempts to prevent any kind of harm to its reputation.

In recent times during 2014 election campaign Narendra Modi emerged as a master of public relations and greatest innovator in Indian Politics. His election campaign was a blatant acknowledgement of the new media reality and arrays of options that the digital space provides. His approach was bold , aggressive and direct that instantly struck a chord with the youth of the nation.Consequently “ab ki baar modi sarkaar” chant kept growing louder as days passed by. The Public relations strategy for NaMo campaign was well packaged and executed impeccably to such an extent where ignoring him was just not an option. The campaign succeeded in grasping the pulse of the nation and sensed the desperation on part of the electorates screaming out loud for a better change. The campaign played on this mood of the Indian electorate to gain TRPs and increase its readership. The NaMo campaign extensively exploited the social media platform, invited the youth and initiated conversations giving the electorates a sense of participation and active involvement. This led to stirring up of controversial issues, generaton of discussions ponts thus serving the ultimate purpose of keeping the buzz alive 24 hours a day and 7 days a week. Along with this , some evry thought provoking series of films on the slogan “janta maaf nahi karegi” were also launched which were customized to address some crucial issues of the society such as creation of jobs, women security, removal of corporation and better education. A NaMo app was also launched for women in distress. It was an intelligent PR tactics of tying a cause with a brand name.

The Pr machinery embraced by Narendra Modi has been immensely effective and this was evident in the elcetion results. This puts an end to any debate regarding the outcome of the campaign. Infact the effectiveness of a campaign lies on the outcome rather than on the process. In other words what is the impact of the campaign on the target audience. The result of this year long or so effort of the PR experts working for Modi was that the message was clearly communicated in the the exact fashion and possibly even internalized in the way it was intended to be. NaMo PE campaign was an unprecedented attempt to create a brand and has definitely set new standards to be followed by PR practitioners for the years to come.

It’s about expressing…

Ever thought of the power of your muteness?

Ever tried talking through your eyes?

If we have tried we will know how much our eyes can express, how much a gesture can speak; non verbal communication is something off the league. Be it films or real life a bit of non-verbal arithmetic always adds flavour to the conversation. There are many non verbal ways to emote and there is no rule book to it but merely a sense of judgement of the situation and the will to emote can create wonderful conversations. Media these days is all about communication, communication that can make understand communication that engages, communication that is flawless and interesting too. The sentence that talks of this world being a global village is actually said on the terms communication. It’s our ability to talk and express to make a change that differentiates us from any other living species.

Non verbal communication is in use since a long time, may be the first form of human communication when language wouldn’t have existed. These days non verbal communication has also penetrated into the entertainment sector in the forms of Mime shows, silent films etc. Charlie Chaplin is one such example we can have in the silent films category. There is extensive use of organs such as hands, legs, head along with varied emoting uses of our eyes, eyebrows ears and anything to everything that forms a part of gestures and body language.

The wide span use of non verbal communication in the Indian Entertainment industry takes us back to 1913 when the film Raja Harishchandra released; India’s first film and quite obviously the first silent film.

Life isn’t just about talking and talking it’s sometimes also about expressing and emoting, go non-verbal sometimes and feel the sudden urge to understand each other rather than placing yourself at the head of the convo…

 

Rima Saha

PRSI Intern.

Flying higher with Coprorate PR…

Corporate Communications refers to any communication emanating from a company or operating withing it . All organizations including non commercial bodies are interested in corporate communications for building their images and reputation besides maintaining relations with the stakeholders. The term corporate PR wold therefore logically refer to all relationships that affect the corporation as a whole in reaching both the internal and external publics. The concepts of corporate identity and corporate image are important in this context. Both the terms identity and image are complimentary to each other. If the identity is the physical insignia of a corporation then image is the mental perception of a person about an organization. Corporate identity and image management constitute a brand that represents the organization. A strong brand reputation is increasingly a public relation responsibility. Public relations is critically important to branding primarily because it is the sole architect in constructing the knowledge, opinion and behavior of the stakeholders. Branding provides a competitive edge and add values to the services. All the components above are crucial to the corporate PR strategy of any organization.

Let us now take an example from Indian aviation Industry. The question that arises here is why aviation? Well, with the aviation industry expanding rapidly the Indian consumer preference has been increasingly shifting from railways to airways. Corporate PR and brand management are important in any service industry like aviation more so because they have direct interaction with customers. In an industry which is characterized by cut throat competition, Spice Jet – the second largest low cost airline in India has meticulously worked on building its brand over time and managing it,the underlying principle being , successful branding goes beyond logo. The brand personality is smart, energetic and vibrant. It conveys an aura of youthfulness, flexibility and dynamism. The success of any brand rests on its ability to deliver its promises. Spice jet uses innovative and catchy taglines like” Not just flying, flying smart” and ” Flying for everyone” to draw the attention of the customers.

In the wake of the stiff competition, the changing taste of its customer base and the challenges that Spice Jet faces in the aviation space, they have launched some new communication strategies . Until now the communication has been tactical and primarily differentiated itself from its competitors based solely on the price factor. However the new communication strategy employed now aims to play on the emotional psyche of the Indian travelers who always expect a little more service than what they pay for. Consequently, recently the company announced the launch of its first set of its television commercials communicating unique customer service features. The company is also making an increased effort to connect with its customer on social media platform as online reputation management has become crucial in recent times. Further a print campaign has been unveiled that promises to deliver value going beyond the price point. To keep the brand fresh and alive in the minds of people the corporate communications team at Spice Jet has been making sincere efforts to establish an emotional connect with its customers. The holi midair  dance by the crew members was a step towards providing on the colorful occasion a memorable experience to those who chose to fly with Spice Jet. Keeping the IPL fever in mind in the country and gaining from its popularity the company has also  launched a campaign associating itself with The Sunrisers Hyderabad.

Brand management is not just the creation of a brand but making it powerful enough to lure the customers to invest in it. The responsibility is shared by the corporate PR team which through its sustained efforts establishes the credibility of a brand which in turn creates a positive corporate image. It remains an established fact that in such a competitive marketing environment corporations with better image will alone survive while others will perish.

Digital Marketing Scenario in India

India is the world’s 3rd largest internet population. After the proliferation of Internet, Marketing strategy has taken an off root to reach out to the public. The tremendous growth that digital marketing has shown cannot be match up with any other strategy.  Looking up to the current scenario in India, people here are not only aware of Internet but are employing it for various purposes in life. Thus, there’s a booming internet marketing industry in India.

  1. India has seen a 20x growth in search queries in the last 5 years
  2. India is the 5 th Largest nation in term of YouTube users
  3.  On an average, Indian’s spend around 16 hours a week online, which completely overshadowed Television. People start more time on internet rather than watching TV.
  4.  The Indian Online advertising market is growing fast at the rate of 50% per year and it was reported to cross 1000 crores in 2010.
  5. India has nearly 950 mobile subscribers and at least 50 million subscribers have internet enables mobile phones.
  6. The number of websites in India is more than 90 million while that of Facebook profiles is more than 500 million.
  7. Every day over 8 million inbound and 12 billion outbound messages are sent via whatsapp.

Besides, online retail in India is on rise as 60% percent of web users in the country visit online retail sites. Using mobile internet and many more other factors account for a growing digital marketing industry in India. When all other industries in India are struggling with 10 to 12 %, digital marketing industry is booming high with 30% growth rate.

Even after having such blowing opportunity, India still lack people who are skilled and mastered in Digital marketing. We need talented Digital marketers who can use this opportunity which can create a revolution. Things will get better in the current scenario and in future too as we have the resources. All we need is to polish the talent.

Swati Hazra, Intern, PRSI, Kolkata Chapter.

Non-Verbal communication at its core

“He who does not understand your silence will probably not understand your words”- said by Elbert Hubbard. Communication which is meant to be expressed rather than just heard has a more profound effect on the masses. People devoid of the boon of words, communicate rather effectively because they try to make natural and genuine gestures to be voiced. Today there are people who will hear anything you say to them but there are hardly few who will actually listen. In the past when people were not aware of the skill of speaking, they communicated through signs and symbols and that is when non-verbal communication came into existence.
Today the best example of non-verbal communication is the Vodafone advertisement where they created cartoon graphics to communicate through their audience giving it a humorous add on. The advertisement became sensational and the creative talents were appreciated for their uniqueness because they replaced words with actions as their promotional strategy instead of cashing in on some smiling big celebrity. Not only advertisement but other media also try to indulge this mode of communication like films & theater to emote precision and perspective through expression. Not to forget the film Barfii where the protagonist was without the senses of taliking and listening which went on to represent India in the Oscar and got a huge reclamation world wide. Just a nod or a smile or a hand raised in the air saying hello signifies the art of signed language. Words once uttered cannot return to the vessel as a drop of water which touches the ground is lost forever, so its better to use the other side kicks in the business. To be expressive is one kind of norm which human beings are not really apt with, it comes with practice. Today people are so busy convincing others with their words that they forget the essence of silence.
The challenge lies with the communicator how good he is to make people understand the exact meaning and terminology without costing words. This gives a sense of achievement for being an excellent orator.