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National PR Conference
Beginning in 1968 with the professed pursuit to present important aspects and trends of public relations, All India Public Relations Conference used to take place in every alternate year till 1980s when it was made an annual event to meet the aspirations of more Chapters desiring to host this national meet. Two core objectives of the conference are:
- It aims to introduce PR as a management discipline in non-user organizations.
- It seeks to improve the professional ability of its own members by exposing them to the wider applications of public relations techniques and tools
Prominent personalities from the Government, top management of public and private sector organizations, the media, education, science and technology and international make educative deliberations on topics as diverse as media relations, consumerism, financial PR, employee relations, relations with the government, community relations, crisis communications and ‘disruptive’ communication tools among others. Political leaders like I.K. Gujral, Vasant Sathe, L.K. Advani and V.N. Gadgil have been closely associated with the PRSI activities on several occasions.
At the 1974 PRSI Conference, a presentation was made for the first time on the PR involvement in lowering the level of production waste at a tyre plant that for its merit was eventually published in the PR News of New York. Consequently the presentation of case studies has become a regular feature of the Conference.
The Kolkata Chapter hosted the National PR Conference seven times in the years of 1972, 1980, 1989, 1998, 2004, 2010, 2018