Once again a lively discourse from an industry leader and brand expert Harish Bijoor, the webinar focused clearly on a new path. The old off beaten track of today is soon going to be passé, he warned. He suggested the new format of brand building that was coming alive and would be there to stay as long as we do not face another disruption. The pandemic has disrupted the old methods of brand building as brands begin to rediscover themselves. The story telling art had to become more pronounced and the newer avenues of the social had to be tapped for success of brands.
