This was another interesting discussion on IPL, one of the most important cricket tournaments in the world today. It attracts the best talents across cricketing nations to come and compete with each other. It also offers a fantastic opportunity to professional cricketers who are increasing finding the IPL as the best bet for their livelihood.
But the discussion was whether IPL was extremely challenging for the participants or was purely entertainment. There is no denying the value of entertainment in a tourney like IPL, but it also made huge business sense to businesses which found this as the biggest stage for advancing their brands to a new level altogether.