Who We Are

Public Relations Society of India, Kolkata Chapter
PRSI-Kolkata-Chapter3

The Public Relations Society of India, popularly known as PRSI, was established in 1958 to promote public relations as a profession as well as a strategic management function to formulate, interpret,and disseminate need-based and proactive communications. The Society, today, is the leading national network for PR professionals both from the public and private sectors running diverse business portfolios.

PRSI functioned as an informal body till 1966, when it was registered under the Indian Societies Act XXVI of 1961, with headquarters in Mumbai. Mr. Kali H. Mody, considered one of the pioneer stalwarts in Indian PR, was the founder president of the society from 1966 to 1969. The PRSI journey advanced and expanded to form ‘Chapters’ in the cities of Delhi, Mumbai, Kolkata, and Chennai. Since then, the growth has been relentless, spanning 22 cities across (delete in) the country.

PRSI, in keeping with its defined objective, aims to advance quality communication and the ethical practice of public relations through networking and intellectual leadership encompassing irreversible and evolving technologies, consumer service growth, and paradigm shifts in media and marketing.

Inception of the Kolkata Chapter

As early as 1965, a new platform for PR professionals was founded and registered in Kolkata in the name of ‘The Public Relations Circle.’ The association saw legendary personalities like Sanat Lahiri, Radha Prasad Gupta, Jolly Kaul, Prasanta Sanyal and others who turned the profession into an idea driven dynamic corporate function and continued to offer solutions that make for outstanding case studies in PR. In 1968, at the first All India PR Conference in New Delhi, Public Relations Circle, Kolkata, relinquished its regional identity to strengthen the national body, which subsequently emerged as the Kolkata Chapter of PRSI a year later in 1969.
EVENT@1

Today when the challenges and complexities of the profession are growing at a brisk pace making way for innovative disruptions, the need for PR practitioners to reorient their skills has gained the highest priority.

PRSI has stayed committed to reinventing its collective and cooperative expertise to equip the young millennials from the country’s various mass communication and media institutes with the much required employable skills and knowledge. With the digital revolution sweeping economies across the world and information travelling with lightening speed, PR is no longer just about telling one sided stories to a defined audience. Rather, it’s about having a meaningful conversation or forging intelligent engagement with the audience. And, to stay relevant as a sustainable eco-system, PRSI continues to pursue the ‘think-out-of-box’ and think-ahead’ approach.